It s all very well having a Flash intro and lots of features and functionality that can wow your audience on every single page of your website. But what if they can t find you? What if you re not visible on the main search engines, and on Google in particular? Making your site Google Friendly or employing Search Engine Optimisation techniques (or SEO as it s known in the trade) should be a priority if you don t rank on those results you may as well not have a website at all it s that serious.

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