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The Invisible Touch: The Four Keys to Modern Marketing by Harry Beckwith (3 hrs)

The Invisible Touch: The Four Keys to Modern Marketing by Harry Beckwith (3 hrs)

The Invisible Touch: The Four Keys to Modern Marketing by Harry Beckwith (3 hrs)
Author: 

Harry Beckwith

Read By: 
Jim Ward
Publisher: 
Hachette Audio
Format: 
Audio CD and MP3
Sample: 
Rs. 1,250
Publishers Summary:

Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan. ©2000 by Harry Beckwith, All Rights Reserved; © and (P)2000 Time Warner AudioBooks, A Division of Time Warner Trade Publishing

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