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Selling the Invisible: A Field Guide to Modern Marketing (Abridged)

Selling the Invisible: A Field Guide to Modern Marketing (Abridged)

Selling the Invisible: A Field Guide to Modern Marketing (Abridged)
Author: 

Harry Beckwith

ISBN: 
9781600241017
Read By: 
Jeffrey Jones
Publisher: 
Hachette Audio
Format: 
MP3/ Audiobook
No. of CDs: 
2 CDs
Sample: 
Rs. 729
Publishers Summary:

"A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, ""anchors"", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention; and much more.

©2008 Harry Beckwith; (P)2008 Hachette Audio"

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